The Benefits of Custom Boxes for Your Company

Custom boxes can play an important role for you if you are an uprising business. They can be used to showcase your business’ personality, show your base of clients what you are all about. They can also magnify your product; you can elaborate what your costumers are purchasing. This can be valuable to your business because people usually don’t buy products that they aren’t familiar with. They can prevent a dispute with your costumers because they are the safest way to transport goods. No customer wants to see his delivered product being damaged and I doubt that you want that as well. Spending a little extra on packaging can go a long way for you, save you from inconvenience and satisfy your costumers. Special packaging is a huge plus, and you shouldn’t even question whether you should start doing it.

It benefits the product

Spending slightly more on packaging can prevent damaging your product. Shipments can get messy, so if you are interested in keeping your clients you have to deliver quality products whenever they order. You are confident that your product is good, right? Show that through your custom boxes. Depicting quality through the packaging isn’t something new, and if you aren’t already doing it, you are late for the party. You can advertise both your company and your product, so spend some time designing a box that you are certain it shows your firm’s personality. Introduce it to your costumers and see how they respond. If they like it, keep using it. If they don’t then spend more time designing. Or hire a designer and take that weight off your shoulders. It’s important that your product’s quality is perfectly showcased on your packaging. Otherwise, you are just wasting your time.

It benefits your costumers

If your product is as good as you say it is, use the packaging to show that. Clients usually don’t like bland, simple packages and neither, should you? Don’t settle for less when you could have it all. Shipping your product using custom boxes costs just a little more money, practically you won’t even feel it. It benefits, however, you will. It shows your costumers that you care about your product just as much as they do. You will begin to feel the differences right away. Several simple adjustments can bring you closer to your consumers and can build you a long lasting relationship with them. Bringing in new consumers is important, but keeping your current group of clients is equally as important. So, spend that little extra cash on the packaging. Do not hesitate. If you show everyone that you care about your current client base more than your competitor, everyone will soon want to be part of your little business family.

Get Quick Payback With Cheap EDDM Marketing

Every business needs a marketing plan to be successful. An effective way to get a fast return on promotional marketing campaigns is Every Door Direct Mail, (EDDM), a U.S. postal service for local business that can benefit from targeted zip codes to every house or house and businesses right down to the individual carrier route. Compared to traditional direct mail has very low distribution costs. The cost is $0.183 for each piece. This is cost-effective marketing solution that generates fast sales to new and old customers. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.

There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to post offices of your choice.

With this EDDM marketing, you can mail directly to local residential customers in the address area of the card. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.

Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.

You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of your choice. Having your printing service do the mailing for you allows you to not pay sales tax as you are not taking possession of this printing.

This quick return marketing plan is best with local businesses such as take out and restaurants, realtors, dry cleaners, retail stores, auto dealerships, contractors and home services, medical professionals, health and beauty services – to name just a few business that can benefit from this promotion.

One very important tip is that this is not a one-time test to see if you can recover your cost in your first mailing. If you offer a valuable discount sale you should get your investment back in a short time. The best way to get high returns is by making your EDDM campaign a monthly mailing to keep you brand in front of people’s eyes so they remember your business.

Using this EDDM program is a great way to get a fast return on your promotional marketing campaigns. It can save you in mailing costs as well as saturate any area you want to concentrate sales. Whether you use full service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.

Why You Should Be Using Direct Mail

Yeah, I know the drill all too well. “I tried direct mail and it don’t work and it’s expensive.”

To be honest, I bombed and hit hard the first time I used direct mail too! It was ugly.

But I stayed with it and learned how to make it work from a select few pros in the industry. And it paid off in spades.

In this short article I’m going to give you some reasons why you should put direct mail to work in your business. If you don’t, you’re leaving money on the table.

In another article I’ll show you how to make it profitable. But for now, I’m suggesting that you to at least consider using direct mail to grow your business.

I believe that you’ll soon be surprised at how efficient and profitable direct mail really is.

Let’s get to it.

Some of the largest and most profitable companies use Direct Mail to sustain and grow their business. It’s true, Apple, AT&T, Wells Fargo, Pfizer and Wal-Mart and numerous business use direct mail to get fresh leads and increase their sales.

And in case you’re wondering, internet companies such as Google rely on this marketing channel to get businesses to advertise with them.

Sending out direct mail works like crazy for nearly any type of business… medical clinics, plumbers, auto repair shops, publishers, sales organizations… and nearly any other business you can think of. And it will work for your business too!

Here’s Just A Few Reasons To Use Direct Mail

First, you won’t find a more reliable and robust system to get your message out to your clients and prospects.

While there’s no perfect methodology, the US Postal Service is hard to beat.

The Postal Service delivers to 146 million households and business each day, six days a week. Sure, UPS and FedEx compete but UPS delivers only 8 million and FedEx less.

Rest assured, the Postal Service is NOT Going Away! So, you have extremely reliable system right at your fingertips to get the word out affordably.

According to DM News, a recent study showed that 98% of consumers get their mail from the mailbox the day it’s delivered, and 77% go through it immediately.

Now, think about YOUR email. Do you think it’s treated with as much urgency?

According the DMA Statistical Fact Book, 12 Billion (with a B) Catalogs were mailed last year. Do you really think catalog companies go to the trouble and expense to send out 12 BILLION catalogs if they weren’t successful?

What’s more is that this method of advertising in the US is expected to rise to over $48 Billion.

So, what this all adds up to is a dependable, economical and profitable system to sustain and grow your business.

Stay tuned. Next, I’ll be talking about how to make your mailing profitable.

Fighting Truthiness and Hype in Marketing

In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, “truthiness.”

Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts.

Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions. – Wikipedia

We know that truthiness is rampant in politics.

But it’s also rampant in marketing.

Many of us think that marketing is mostly truthiness, not real truth in any way, shape or form.

We expect hype and exaggeration, if not downright deception, when it comes to promoting products and services.

Because of this, many of us become almost immune to the majority of marketing messages.

We assume that whatever someone says about their business, product, or service must be a form of truthiness, a veiled lie that hides the real facts.

So, as an independent professional wanting to attract more clients, you are faced with a real dilemma.

You are puzzled about how you can persuasively communicate the value of your professional services given that most prospective clients will doubt almost everything you say.

Because of this, I’ve noticed that many independent professionals shy away from marketing completely.

While others chose to go to the truthiness dark side, hoping an excess of hype will carry the day.

A recent email promotion I received contained a number of over-the-top marketing promises about an online marketing program:

“You will witness a revolutionary new technology being released that will allow you as a small business owner (regardless of skill level or experience level) to… generate as many new clients as you can possibly handle.”

Would you believe that? No, it’s truthiness and hype incarnate!

And anyone who does believe it is likely a naïve, gullible person looking for miracles with little work on their part.

So how can you eschew truthiness and still market your professional services effectively?

That, as they say, is the million-dollar question!

Well, the opposite of truthiness is honesty.

And yes, it is possible to communicate the value of your services truthfully, honestly, and with integrity.

But to do that you need to watch out for certain things that can become a slippery slope in your marketing.

Truthiness Insight #1

You must realize that what you feel about something is not the same as facts about something.

“I feel that my consulting services dramatically increase my clients’ productivity.”

OK, that’s nice, but by what objective measure are you determining the actual effectiveness of your professional services?

How about doing some measuring instead, such as before and after metrics?

When you have actual proof of what happens before and after, your credibility increases, as does your own confidence in your services.

The best marketing outlines real benefits and advantages based on facts, not hope.

Truthiness Insight #2

It’s not unusual to see client testimonials about how great it was to work with someone.

That’s nice and it’s certainly positive, but it’s not as powerful as reports of real changes.

“I lost 20 pounds in four months working with Ralph on both my diet and exercise program. He really supported me during the challenging times and helped me develop positive new habits that have stuck with me for the past year.”

This certainly trumps something like: “Ralph is a wonderful health coach who I trust with my life. You should definitely consider working with him.”

We often hear about the importance of getting testimonials. However, better to focus on getting solid results for your clients and then getting the testimonials will be easy.

Truthiness Insight #3

When you always speak in superlatives about your services, you again undermine your credibility.

Remember, people are skeptical and understandably so. So many promises made by marketers end in disappointment.

Better to actually talk about some of the drawbacks of your services than paint a completely unrealistic picture of “success without effort.”

I make it a point of telling all my prospective clients that if they engage me it will take a lot of work on their part to get out there and attract new clients.

They appreciate that I’m realistic and don’t sugarcoat things.

But believe me, in the past I’ve been less than realistic and it hasn’t turned out well for me!

We need to turn off the hype and get real. When we do, we tend to build more trust and confidence with our clients.

Truthiness Insight #4

We live in a sound-bite world.

Sound bites are important, as they are effective at getting attention and interest for our services.

But is there depth beyond the sound-bite? If not, you’re going to come across as shallow and insubstantial.

I once attended a public speaking course that stated: “You should know 30 times more than what you say in your presentation.”

That’s what real professionalism is about: deep knowledge, understanding, and experience in your field.

As they say, “If you can’t dazzle them with brilliance, baffle them with bullshit.”

This is the motto of the truthiness practitioner and ultimately won’t bode well for your long-term success.

Truthiness Insight #5

One of the hallmarks of truthiness and hype is ever-changing marketing messages.

You think, “Heck, if one message isn’t working, I’ll try another until something sticks.” But you pay little attention to the validity and authenticity of the message.

A message that is clever, catchy, or over-the-top may get attention, but undermine your professional image.

Your message needs to be interesting and believable.

It should make people think, not insult their intelligence.

Take some serious time to work on your marketing messages. Run them past your current clients and get their reaction.

Others will notice truthiness and hype before you do.

But you’ll know you’re on track if they say, “yes, that really hits the nail on the head; that’s the reason I decided to work with you.”

Start banishing truthiness and hype from your marketing.

Not only will you build trust with your clients, you’ll start to attract more of the right clients, clients who are looking for a professional who walks their talk.

How to Use Follow-Up to Renew Old Clients

Everyone has heard a thousand times that it’s easier to renew an old client than to find a new one.

After all, the marketing has already been done, the relationship has been established and, if the work with the client went well, they like, and trust you.

You don’t have to reestablish your credentials, or persuade them that you’re the right person for the job.

However, I’m often surprised that so many independent professionals fail to follow up with old clients to land new business.

Here are some of the reasons I’ve heard over the years.

“I’m not sure they were completely happy with the work I did, so I’m very reluctant to call them back.”

“I figured that if they had more work for me they’d contact me again.”

“I get so busy with current clients and marketing to new ones that I forget about my old clients.”

“I think that if I contact past clients they’ll think I’m desperate for work, which leaves a bad impression.”

“I’d like to get back to some of my past clients but I don’t know what to say, and when I’ve done it in the past I wasn’t very good at booking new business.”

I’ll bet some of these are familiar to you.

Look, the truth is, that if you did past work for a client there’s a very good chance that they’ll be open to working with you again.

You’re not pestering them; you’re not desperate. You’d just like to continue to make a difference with them.

And the reason they don’t call you is that they get also and perhaps don’t think about what else you could do for them.

So that leaves us with what to say when you contact them.

What you don’t do is say, “Hey, just wanted to know if you had any more work for me!”

How would you respond to that?

What I recommend is that you take a proactive, and creative approach to contacting past clients.

You want to let them know that you’d like to catch up with them and that you have some ideas to share.

And the best way to do that is in an email. Here’s a generic sample:

Hi Jason, I was thinking of you today and realized that we completed your project six months ago.

It was great working with you and I’m really happy the project went so well.

I’ve been doing some new and exciting things with several current clients and am getting great results. I wanted to share some ideas with you.

Do you have a few minutes to get together by phone next week? I have these days and times open.

Looking forward to connecting.

Cheers, Robert

See how this simple email hits all the right notes?

1. Everyone likes to know what others are thinking of them.

2. You remind them of a positive experience.

3. You share something new that’s working for others.

4. You make a call-to-action (the phone appointment).

To succeed at this, obviously it helps if they were happy with your previous work. You’d have checked in previously to learn how things went.

And to get the best results, it’s going to help if you do have something new, interesting, and exciting to share with them.

This isn’t always necessary; even if you have an old service that they haven’t taken advantage of yet, it’s new to them.

So what do you say in that phone meeting?

This is where it’s easy to miss the mark.

You don’t want to say: “Oh, hi Jason, let me tell you about this new service.”

Bad move to go right into “pitching mode.”

Instead, you want to get into present time and find out about them. And this is definitely the most important part of the call.

You don’t want to talk. You want the client to talk.

And all you need to start is a good open-ended question:

“Jason, what have you you been working on for the past few months?”

Then listen, listen, listen, only interjecting with follow-up questions:

“Oh, how did that work? Then what did you do?” etc.

The thing to avoid is to use something they say to start your pitch:

“Wow, that reminds me of this new service I’m offering.”

Why doesn’t this work? Well, you’re interrupting their flow. They want to be heard. And until they are completely heard, it’s going to be hard for them to hear you.

So wait until they are done.

This could take 10 minutes or 30. It doesn’t matter. Be patient.

And when they’re done they’ll usually say something like:

“So what’s up with you? You said you’re doing some new things?”

And if they initiate the question, they are now listening. They’re open to hearing about what you’re offering.

So then what do you say about those new things?

If you’re offering a new service that’s really working for your clients, you might say something like:

“Well I have this new service called the XYZ Program. I wanted to tell you a little about it because of the results I’ve been getting.”

And then share a story or two about those results.

Result-oriented stories are almost always interesting. You’re not talking about process, but about outcomes, outcomes the client wants as well.

Then, if the stories are sufficiently intriguing, they’ll likely ask you more. “So how does that work, what’s behind that approach, do you think it might work for us?”

Then you need to be prepared to explain your service or program as concisely as possible: Here’s what it is, what it does, how it works, and how it might meet your client’s needs.

If you’re speaking with an independent professional, you may be able to explain enough that they’ll be ready to sign up for your service on the spot.

If your client represents a larger business and it’s a more complex service, you may need to set up another meeting:

“Look, I’m glad you’re interested in this. I’m really excited about it. Let me send you more detailed information and then let’s set up a more in-depth meeting where I can answer all your questions.”

So, renewing past clients is not only possible, it’s relatively easy if you follow this approach.

To summarize the steps:

1. Get the past client’s attention with an email.

2. Set up a time to talk by phone (I actually use Zoom Video)

3. Start the conversation by asking about them.

4. Really listen, don’t interrupt and start pitching.

5. When they ask you to tell them about your new service, start with stories.

6. If they show a lot of interest, either close or ask for the next meeting.

Bringing Your Sales Potential To Far Greater Heights

If we pushed hard enough to actually reach, sustain and pull into a far higher level – we might actually find that our perception and vision for our lives changes significantly.

It’s almost as if we do not care that our lives and worlds as a whole completely and totally rely on good manners and just having a good heart – though our minds in general aren’t too bad whatsoever.

I am not talking about making reality and this world better through our products, goods and services – but it can certainly help to twist and shift our minds and personal close up lives into a very obviously different direction in general.

If we really truly want to change and that desire and deeply seated want to become the best of ourselves very soon and over time, then we merely need to focus and enhance our mental image of what we truly want out of this life – and for far too many people this simply gets lost in the hustle and bustle of what intense emotion and very narrow but raw buying decisions means for us all.

Few can say why they make the thought noises that they do, or even the buying actions that leave them breathless in very curiously different ways.

Nothing gets worst – nor even better, than to say that we have what we own in our lives, only because mass media influence got to us, and mistakes happened which led us to buy certain things.

That will lead us certainly into madness and sadness of a very different variety, and a lot of the world won’t like or enjoy where we are headed and why things feel the way that they do in general.

It is a general vision and perceptual change overall that we must sustain higher level of vision based goals in order to push and pull into ourselves deeper.

That might actually produce goals that are incredibly and intensely better and deeper than what we have ever fully and technically reached for – so we have to focus very curiously and ravenously deeper, but it’s not about depth at this point.

We have to accept that our money based decisions come from something far simpler and more subtler, but still psychological and default kind of regular – almost plain and bland, which is not a bad thing.

The bottom line is that if you aren’t sold by this very sentence on this very idea of growth and personal discovery – I just have one more thing to state to you.

The Amazing Power of Accountability

I found myself saying to Keith, “OK, I’ll go to the gym 3 times a week, starting on Friday.

And since that time, almost three weeks ago, I’ve gone eight times. I do a one-hour circuit using the gym’s weight machines.

I’m already feeling stronger, more energetic, and sleeping better.

Sounds easy, but I’ve been resisting exercising for more than a year and the closest I’ve gotten to the gym was in my thoughts.

What made the difference?

The promise I made to Keith, my co-coaching partner.

It’s amazing how being accountable to someone else can make all the difference in taking action.

Several times over the past couple of weeks it looked like a good idea to skip my workout for the day. I was tired, sore all over and the sofa was looking really inviting.

But the thought of saying to Keith, “I missed a session,” (with some lame excuse) reminded me of my promise and got me off my duff.

When you’re working at growing your business, there are things you just don’t want to do.

Your doubts, fears, and uncertainty of what you should do, how to make it work, and why it might be a futile effort, keep you from jumping in.

This can happen if you’re brand new in business or have been at it for decades

Often the most effective way to take action on some marketing activity you’ve been resisting is to make a promise to someone else.

By being accountable to another person until you can get over the resistance hump, you can catapult yourself into action and create tremendous forward momentum.

If you promise your spouse or a close friend that you’ll take an action it’s a lot easier to renege on your promise because you know they won’t call you on it!

Here are some thoughts on how to set up an “accountability system.”

1. Pair up with someone else and be accountable to each other. This is what I’m doing with Keith. We both need support in various areas of our lives and businesses so we make promises to take action and hold to our commitments.

2. Join a support/mastermind group. This is a group of perhaps four to six business owners. Be careful that this group doesn’t devolve into a “commiseration group.” The key is to make promises for action and hold each other accountable.

3. Hire a professional coach. When you’ve paid a coach to help you clarify your direction, create plans, and take action, you’re much more likely to move things forward. It can be the best investment in yourself and your business that you can make.

When you start with an accountability system, there are a few things to consider.

1. Focus on actions that build skills. I’ve done speaking and presentations throughout my career. When I started, I made the commitment to make my next talk better than the one before. I didn’t just go through the motions, instead, I became a great presenter.

2. Choose marketing activities you can do weekly. For me, this is writing a weekly eZine article. Whatever it is for you, perform that activity like clockwork. I’m now in my 22nd year of writing and now it comes naturally, with little effort.

3. Don’t make promises that are too big. This has been my pattern with exercise. A few years ago I joined a Cross-Fit gym and burned out in three months. It was just too hard and intense for me and my body was always in pain. Instead, you should…

4. Keep stretching yourself. If I’m lifting the same weights in six months as I am today, I’ll never build my strength. The key is to increase the difficulty of your promises incrementally. On the other hand…

5. Don’t make promises that are too small. If you promise to “make one outreach call per week,” you’ll never build enough skill and momentum to excel at it.

A client quoted Michelangelo to me last week:

“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”

Ultimately, making promises in your business and then getting support in sticking to those promises is the key to not only success, but to personal growth and fulfillment.

I recommend you set up your accountability system as soon as possible.

Trust Marketing for Small Businesses

If you are a person who is looking to have some great tips for your small budget business then you are in for some great luck as you can find some of the most trusted as well as proven small budget tips for marketing your business here. These ideas can surely make up the difference for you that you might have not even imagined before. They are given as follows:

Pay Attention to Content

This is something which is almost very obvious now. It is because if you pay attention to have some really awesome content then you will surely attract a lot of prospects that will eventually give you true sales. Thus, make sure that you have quality based content which is actually helpful to know about you or your product / service being offered.

Make Videos

Many people might not pay enough attention to it but the fact is that people are more attracted to buy a service or product when it has some great instructional videos for use or those that show the product or service clearly. Thus, make sure you spend some amount clearly on this aspect to make people have faith in you and build a trusted relationship.

Get Those Promos

Getting real advertisement promos can be quite out of budget but there is still good news because there are many places on social media where these ads and their posting are free through some promotions and deals. So make sure you don’t miss out any chance on these as they are available quite often to get you the best marketing.

Remember Reddit

Redddit is a very smart way to go with marketing because Reddit can help all people to brush up any marketing skills that have been applied. Reddit makes use of these skills to utilize them in the best possible way so make sure you don’t forget this place for marketing at all.

Get into Networking

This is the best way to stay updated and keep people updated about your business too. Thus, make sure that you are truly active and available on almost all social media platforms for people to know about your business and get their queries answered as well too.

The above specified marketing tips for small businesses will surely prove to you their credibility in the least amount of time, so get started to get benefiting from them right now!

The Difference Between a Flyer and a Brochure

What is a Circular?

The leaflet is an unfolded paper which is used to bring the attention of people towards a particular idea, product, service or event. A poster puts across a message easily across to people. An announcement is printed in small sheets, but can be increased in size according to the requirement. Fly poster printing services print dodgers more often than not on one side, but it can also be on both sides.

They are distributed by people, especially employed for that purpose, to a passer-by in a trade show or a shopping complex, or somewhere similar. Bulletins can be also folded and kept in envelopes. For printing bills, any kind of printing ink can be used, but colorful blurbs are much in demand.

A notice usually is used for a very short time, so the paper used for the roster may not be very thick. Sometimes handouts are used for one-off events, but sometimes it is referred to again and again and for that the paper needs to be durable, especially for usage in a product spec sheet.

What is a Brochure?

A folder is pretty similar to a mailer but it always has printing on both sides. A throwaway has usually of one page; a copy contains multiple pages, with much more information. It can contain many pages, which are bound together.

The chief difference between Brochures and Flyers

Though compendiums and affiches are similar in nature, they have some basic differences which need to be taken into account, such as:

A listing is usually used for a temporary purpose like for a particular event, concert or club openings. Periodicals are used more than once.

A playbill is not very expensive, but tracts are expensive.

A catalogue gives the important information at a single glance. A broadside, on the other hand, provide more information. A person interested to know more about the company or event will pick up a literature for sure.

A commercial is simpler to print, as it contains little information, just the little bit of information which grabs the attention of the onlookers. But a journal is much more complicated to print because it has several panels, photos, and headlines. Sometimes even copywriters are used to create content for brochures, so it is a much more expensive proposition.

An ad is usually of a standard size, which is 8.5″ x 11″, made by printing services but a book can be of various sizes.

A proclamation is usually made of inexpensive paper, but a dissertation is made of heavy-weight paper, as it can be used a number of times.

Communication papers are distributed freely, but a written work is only distributed when an initial interest is shown for the particular product or service.

Declaration papers are often displayed in areas where there is a crowd of people gathered for a common interest, whereas in the case of custom brochures people seek them to get more information.

1. They are used for events with the help of online promotion printing.

2. They are also used for presentation handouts.

3. They are used for Business purposes.

4. They can be also used for real estate.

5. They can be used for spec sheets.

Treatises can be used for:

1. They can be used for corporate purposes.

2. They can also be used for making catalogues.

3. They can be used for School leaflets.

4. They are useful for travel purposes.

5. They can be used for manuals.

6. They are used for policy pamphlets.

Print remains an important tool for marketing purposes. Promulgations and papers are often not given enough importance but they’re a wonderful way to make your brand stand apart from the rest. You can communicate your information with the help of classified ads and publications to create the effect you want to. Playbills are distributed in huge numbers so that they reach a wider audience, whereas discourses reach a much smaller and selective audience.

They are different, but are considered important marketing tools without which a company will not be able to reach to the audience. Just by looking at a syllabus or a research you can glean important information which will help you to pick and choose between companies. A program or a thesis is a link between the company and the consumer. A tractate, with its color and printed material can capture attention, whereas the glossy printing helps hold the attention on the product with its detailed information.

KliqPrint is an award-winning online printing services provider in Minneapolis with indomitable commitment to customer values and printing quality for the past 40 years, we set your printing apart with our premium-quality printing and superior technology. High-end commercial Offset & Digital Printing from Direct Mails to Catalog Printing to Art Books, we deliver highest-quality print communications, reliably and consistently.

Trade Show Display Mistakes to Avoid

Creating a successful trade show display requires many actions: choosing the right exhibit company, selecting your target audience, selecting design features, simplifying text, and more. However, avoiding certain activities can also contribute to more profitable custom exhibits. Avoiding these mistakes is an important part of creating the highest quality, most affordable display possible for your business. Here are a few of the most common mistakes exhibitors make that can impact the success.

Failing to Read the Exhibitor’s Manual

You should receive an exhibitor’s manual for every trade show at which you register. This manual is an exhaustive list of the rules and regulations that govern your time at the trade fair. For example, it should include the deadlines for renting equipment, the types of lighting that are (or are not) allowed at the show, the kind of technology that the event can support, and so forth. If you read it carefully, you should know everything you need to successfully exhibit at that show.

Unfortunately, many exhibitors fail to read this manual, out of boredom or a misplaced confidence that they already know all of the rules. The truth, however, is that each trade show has its own unique rules that can impact the design of your display booth. For example, rules about the height of your custom exhibit, the types of lighting allowed, and delivery deadlines can all impact when and how you design your display. Reading the exhibitor’s manual before you begin the design process with your exhibit company can equip you to make decisions that comply with your trade show’s rules.

Choosing the Wrong Sized Display

Another common error also occurs before the design process even begins. This error involves choosing the wrong sized display. For example, if you reserve one booth size and build another, you might end up with custom exhibits that simply do not fit. Alternatively, your booth space and display might match, but the size might not fit your needs. For instance, exhibits that are bigger than necessary can eat up so much of your budget that you have nothing left with which to design your large display. Plus, if you go too big, you risk having a display that looks empty because you simply do not draw enough visitors to make the space worth it.

Alternatively, small displays can leave your booth feeling overcrowded. And an overcrowded booth can discourage visitors who otherwise would have stopped by. Or, it can make you look insignificant if your competitors bring larger exhibits. Plus, while you are likely to save money with a smaller booth, you may find that a small booth does not fit your business’ needs if you happen to grow quickly over the course of a few years. The key is to select a booth size that meets your needs, gets your audience’s attention, and leaves you enough money to build a unique trade show display.

Failing to Plan Ahead

One of the most common mistakes made by exhibitors is failing to plan ahead. Just building a unique trade show display requires 6-8 weeks of construction. Fleshing out your vision and creating and refining a design take even longer. A good rule of thumb is to give yourself and your exhibit company 4 to 6 months to complete the process of creating custom trade show displays. Any less than this, and you might not get your display on time. In addition, a failure to plan ahead can mean missing deadlines at the trade show (such as for trade show equipment rental or delivery windows). Or, it might mean losing out on the lower rates for reservations, materials, and services that are available to people who request them ahead of time.

Failing to plan ahead can also result in a less effective custom trade show exhibit. For example, if you do not develop a marketing strategy and set goals for your display, it will be difficult to create a display that meets your trade show needs. Without set goals, an understanding of your target audience, and a focused message, you are unlikely to attract the leads you need to make your time at the trade show worthwhile. Planning both your marketing strategy and your display needs ahead of time can lead to a less expensive but more effective custom trade show exhibit.

Focusing on Cost Instead of Quality

Creating a unique trade show display on a budget can be a challenge, especially if your budget is small. That is why many exhibitors try to build their displays with the least expensive materials and the cheapest design services out there. They hope to achieve a successful trade show display without overspending.

Unfortunately, this strategy rarely works out. By using cheap materials and cheap design services, you risk getting what you pay for: sub-standard designs that wear out quickly or do not work the way they should.

Instead of making cost the most important element in your design decisions, consider making quality most important. This might mean that you have to build a smaller display or add fewer features. However, choosing quality materials and an experienced exhibit company does not mean having to give up on your budget. Instead, your exhibit company’s design services should be able to work with you to innovate less expensive solutions that do not compromise on quality.

Trade show display mistakes may be common, but they are not inevitable. If you can avoid them, you can save yourself time, money, and stress, both during the design process and during the trade show itself. If you read the exhibitor’s manual, choose the right sized display, plan ahead, and focus on quality instead of cost, you should end up with a beautiful, unique trade show display. By avoiding the pitfalls many other exhibitors fall into, you can enjoy a more profitable and less stressful time at your trade shows.

Steve Bailey as Vice-President of Marketing Communications at Harcourt Achieve, guided the development and execution of catalogs, print collateral, direct marketing, the Web site, and public relations. Steve is an expertise employed with the best custom trade show company Texas Longhorn fan.