Today We Write Stories That You Can Take To The Bank

When was the last time you heard a good story? You know a story that left you filled with wonder, joy and a big ol’ smile on your face?

You were instantly pulled in, glued to the moment, and completely entertained.

It’s always a pleasure to be around folks who know how to tell a good story.

Storytelling has been around for centuries. Back in the early days of Christianity, Jesus told stories called parables to share advice, inspiration and helped spread “the word of God.”

My grandfather always told stories of his adventures during his younger days. One of my favorite teachers in elementary school always told great stories that made learning much more fun.

Stories Make Your Marketing Sing

Did you know, good story telling has a place at the marketing table as well? Yep. And it’s no surprise that great marketing and great story telling go hand in hand.

Boost your marketing by sharing stories about your product, company or any related item to the marketplace.

Great writers (and street wise sales people) are always great storytellers. And if you want to up your game as a successful marketer, then learn how to tell a good story.

Here’s why stories matter

First, stories boost your credibility. Think about it: before you can tell a good story, you need to know your stuff. You are instantly more believable when your expertise is highlighted in a story.

Trust. Credibility and trust go hand in hand. And when we hear a good story, we naturally make a connection to our own situations. This also cuts the timeframe for building rapport. And you already know about doing business with people that we like and trust.

Bust through sales resistance. We hate being sold to. But we like to listen (or read) a good story.

It’s beyond the scope of this article to show you how to write a good story. But know that it’s worth the skull sweat to learn how to write (or tell) a good story.

Google is your friend. Just search “how to write a good story.” Then, follow up on a few of the suggestions.

You can also check out a few good books on the subject. Examples are “How To Write A Damn Good Novel” by Jim Frey and “Man & His Myths” by Carl Jung.

Unless you live in a cave, you know at least a one or two good storytellers. The next time you’re around them, pay attention to how they structure their stories. Listen how they begin their tale. Listen to how they deliver the punchline.

Keep a diary on your daily happenings. At the end of the day, write down the good, bad, ugly things going on in your life.

According to master copywriter and storyteller John Carlton, “In fact, it’s the “set up” part of telling a story that trips most people up. Consider the classic “two ducks walk into a bar” joke storyline. Is it important that it’s a bar and not a library? Sometimes. But it’s almost NEVER relevant what kind of bar it is, what town it’s in, who else is in the bar, what time of day it is, what the weather is, etc.

Two ducks walk into a bar. That’s enough. Move on to the next act – the interaction with the bartender. Act Three is the punchline.”

And another great resource it to check Carlton’s blog to learn more. Invaluable stuff there!

The idea is to learn the basics and move to the action… where you begin writing your own stories. Try this out on your next marketing piece and test the results. It may take a few times to get it all nailed down but I’m certain you see good results.

The Long Lost Art of Being Discovered

One of the most of

fascinating Hollywood legends is the discovery of film actress Lana Turner at the soda fountain in Schwab’s drug store in Hollywood, by director Mervyn Le Roy in 1936.

Wikipedia tells a different story, saying that Turner was discovered by The Hollywood Reporter publisher, William Wilkerson, not at Schwab’s, but at the Top Hat Café.

Nevertheless, this legendary story gave rise to the American myth that “anybody can be discovered, anyone can be successful because of a stroke of luck and the right connections.”

However, Turner’s online biography states: “She wasn’t found at a drugstore counter like some would have you believe, but that legend persists. She pounded the pavement as other would-be actresses have done, are doing, and will continue to do in search of movie roles.”

She wasn’t even born with the name Lana Turner; her given name was Julia Jean Mildred Francis Turner (try putting that on a movie poster).

Turner, one of the greatest Hollywood beauties, had a film career that spanned 48 years.

Why all this interest in Lana, Turner?

I think it’s the confluence of the Academy Awards show on Sunday night and a meeting I had with a client last week.

At the Oscars, I was inspired by the hard work and dedication of the many nominees who had worked, sometimes for decades, before being recognized for their excellence.

My client, who is a brilliant consultant with many professional credentials and accolades, also inspires me. She is smart, committed, and hard working.

But I think she might be working a little too hard on hoping to be discovered by the right person.

For her, this means making connections with influential people who ­- she hopes – will refer her to new clients.

It’s wonderful to be referred by others who are more established, successful, and visible. And this approach to marketing can sometimes work when played as a long game.

But if you put most of your attention on these hoped-for referrals, you may not spend enough time connecting directly with prospective clients right now.

Pounding the pavement is certainly not romantic, but it’s infinitely more practical.

Advice to my client:

Keep an eye out for long-term referral partners, but put most of your effort into connecting with, speaking to, and meeting with those who can buy your professional services today.

Cheers, Robert

P.S. This is a paraphrase of a quote by Lana Turner:

“If you don’t approach clients, you’re called aloof, if you do, you’re a hustler. If you don’t talk, you’re dumb. If you do talk you’re aggressive. Pardon me while I update my website.”

Trust Marketing for Small Businesses

If you are a person who is looking to have some great tips for your small budget business then you are in for some great luck as you can find some of the most trusted as well as proven small budget tips for marketing your business here. These ideas can surely make up the difference for you that you might have not even imagined before. They are given as follows:

Pay Attention to Content

This is something which is almost very obvious now. It is because if you pay attention to have some really awesome content then you will surely attract a lot of prospects that will eventually give you true sales. Thus, make sure that you have quality based content which is actually helpful to know about you or your product / service being offered.

Make Videos

Many people might not pay enough attention to it but the fact is that people are more attracted to buy a service or product when it has some great instructional videos for use or those that show the product or service clearly. Thus, make sure you spend some amount clearly on this aspect to make people have faith in you and build a trusted relationship.

Get Those Promos

Getting real advertisement promos can be quite out of budget but there is still good news because there are many places on social media where these ads and their posting are free through some promotions and deals. So make sure you don’t miss out any chance on these as they are available quite often to get you the best marketing.

Remember Reddit

Redddit is a very smart way to go with marketing because Reddit can help all people to brush up any marketing skills that have been applied. Reddit makes use of these skills to utilize them in the best possible way so make sure you don’t forget this place for marketing at all.

Get into Networking

This is the best way to stay updated and keep people updated about your business too. Thus, make sure that you are truly active and available on almost all social media platforms for people to know about your business and get their queries answered as well too.

The above specified marketing tips for small businesses will surely prove to you their credibility in the least amount of time, so get started to get benefiting from them right now!

The Amazing Power of Accountability

I found myself saying to Keith, “OK, I’ll go to the gym 3 times a week, starting on Friday.

And since that time, almost three weeks ago, I’ve gone eight times. I do a one-hour circuit using the gym’s weight machines.

I’m already feeling stronger, more energetic, and sleeping better.

Sounds easy, but I’ve been resisting exercising for more than a year and the closest I’ve gotten to the gym was in my thoughts.

What made the difference?

The promise I made to Keith, my co-coaching partner.

It’s amazing how being accountable to someone else can make all the difference in taking action.

Several times over the past couple of weeks it looked like a good idea to skip my workout for the day. I was tired, sore all over and the sofa was looking really inviting.

But the thought of saying to Keith, “I missed a session,” (with some lame excuse) reminded me of my promise and got me off my duff.

When you’re working at growing your business, there are things you just don’t want to do.

Your doubts, fears, and uncertainty of what you should do, how to make it work, and why it might be a futile effort, keep you from jumping in.

This can happen if you’re brand new in business or have been at it for decades

Often the most effective way to take action on some marketing activity you’ve been resisting is to make a promise to someone else.

By being accountable to another person until you can get over the resistance hump, you can catapult yourself into action and create tremendous forward momentum.

If you promise your spouse or a close friend that you’ll take an action it’s a lot easier to renege on your promise because you know they won’t call you on it!

Here are some thoughts on how to set up an “accountability system.”

1. Pair up with someone else and be accountable to each other. This is what I’m doing with Keith. We both need support in various areas of our lives and businesses so we make promises to take action and hold to our commitments.

2. Join a support/mastermind group. This is a group of perhaps four to six business owners. Be careful that this group doesn’t devolve into a “commiseration group.” The key is to make promises for action and hold each other accountable.

3. Hire a professional coach. When you’ve paid a coach to help you clarify your direction, create plans, and take action, you’re much more likely to move things forward. It can be the best investment in yourself and your business that you can make.

When you start with an accountability system, there are a few things to consider.

1. Focus on actions that build skills. I’ve done speaking and presentations throughout my career. When I started, I made the commitment to make my next talk better than the one before. I didn’t just go through the motions, instead, I became a great presenter.

2. Choose marketing activities you can do weekly. For me, this is writing a weekly eZine article. Whatever it is for you, perform that activity like clockwork. I’m now in my 22nd year of writing and now it comes naturally, with little effort.

3. Don’t make promises that are too big. This has been my pattern with exercise. A few years ago I joined a Cross-Fit gym and burned out in three months. It was just too hard and intense for me and my body was always in pain. Instead, you should…

4. Keep stretching yourself. If I’m lifting the same weights in six months as I am today, I’ll never build my strength. The key is to increase the difficulty of your promises incrementally. On the other hand…

5. Don’t make promises that are too small. If you promise to “make one outreach call per week,” you’ll never build enough skill and momentum to excel at it.

A client quoted Michelangelo to me last week:

“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”

Ultimately, making promises in your business and then getting support in sticking to those promises is the key to not only success, but to personal growth and fulfillment.

I recommend you set up your accountability system as soon as possible.

How to Use Follow-Up to Renew Old Clients

Everyone has heard a thousand times that it’s easier to renew an old client than to find a new one.

After all, the marketing has already been done, the relationship has been established and, if the work with the client went well, they like, and trust you.

You don’t have to reestablish your credentials, or persuade them that you’re the right person for the job.

However, I’m often surprised that so many independent professionals fail to follow up with old clients to land new business.

Here are some of the reasons I’ve heard over the years.

“I’m not sure they were completely happy with the work I did, so I’m very reluctant to call them back.”

“I figured that if they had more work for me they’d contact me again.”

“I get so busy with current clients and marketing to new ones that I forget about my old clients.”

“I think that if I contact past clients they’ll think I’m desperate for work, which leaves a bad impression.”

“I’d like to get back to some of my past clients but I don’t know what to say, and when I’ve done it in the past I wasn’t very good at booking new business.”

I’ll bet some of these are familiar to you.

Look, the truth is, that if you did past work for a client there’s a very good chance that they’ll be open to working with you again.

You’re not pestering them; you’re not desperate. You’d just like to continue to make a difference with them.

And the reason they don’t call you is that they get also and perhaps don’t think about what else you could do for them.

So that leaves us with what to say when you contact them.

What you don’t do is say, “Hey, just wanted to know if you had any more work for me!”

How would you respond to that?

What I recommend is that you take a proactive, and creative approach to contacting past clients.

You want to let them know that you’d like to catch up with them and that you have some ideas to share.

And the best way to do that is in an email. Here’s a generic sample:

Hi Jason, I was thinking of you today and realized that we completed your project six months ago.

It was great working with you and I’m really happy the project went so well.

I’ve been doing some new and exciting things with several current clients and am getting great results. I wanted to share some ideas with you.

Do you have a few minutes to get together by phone next week? I have these days and times open.

Looking forward to connecting.

Cheers, Robert

See how this simple email hits all the right notes?

1. Everyone likes to know what others are thinking of them.

2. You remind them of a positive experience.

3. You share something new that’s working for others.

4. You make a call-to-action (the phone appointment).

To succeed at this, obviously it helps if they were happy with your previous work. You’d have checked in previously to learn how things went.

And to get the best results, it’s going to help if you do have something new, interesting, and exciting to share with them.

This isn’t always necessary; even if you have an old service that they haven’t taken advantage of yet, it’s new to them.

So what do you say in that phone meeting?

This is where it’s easy to miss the mark.

You don’t want to say: “Oh, hi Jason, let me tell you about this new service.”

Bad move to go right into “pitching mode.”

Instead, you want to get into present time and find out about them. And this is definitely the most important part of the call.

You don’t want to talk. You want the client to talk.

And all you need to start is a good open-ended question:

“Jason, what have you you been working on for the past few months?”

Then listen, listen, listen, only interjecting with follow-up questions:

“Oh, how did that work? Then what did you do?” etc.

The thing to avoid is to use something they say to start your pitch:

“Wow, that reminds me of this new service I’m offering.”

Why doesn’t this work? Well, you’re interrupting their flow. They want to be heard. And until they are completely heard, it’s going to be hard for them to hear you.

So wait until they are done.

This could take 10 minutes or 30. It doesn’t matter. Be patient.

And when they’re done they’ll usually say something like:

“So what’s up with you? You said you’re doing some new things?”

And if they initiate the question, they are now listening. They’re open to hearing about what you’re offering.

So then what do you say about those new things?

If you’re offering a new service that’s really working for your clients, you might say something like:

“Well I have this new service called the XYZ Program. I wanted to tell you a little about it because of the results I’ve been getting.”

And then share a story or two about those results.

Result-oriented stories are almost always interesting. You’re not talking about process, but about outcomes, outcomes the client wants as well.

Then, if the stories are sufficiently intriguing, they’ll likely ask you more. “So how does that work, what’s behind that approach, do you think it might work for us?”

Then you need to be prepared to explain your service or program as concisely as possible: Here’s what it is, what it does, how it works, and how it might meet your client’s needs.

If you’re speaking with an independent professional, you may be able to explain enough that they’ll be ready to sign up for your service on the spot.

If your client represents a larger business and it’s a more complex service, you may need to set up another meeting:

“Look, I’m glad you’re interested in this. I’m really excited about it. Let me send you more detailed information and then let’s set up a more in-depth meeting where I can answer all your questions.”

So, renewing past clients is not only possible, it’s relatively easy if you follow this approach.

To summarize the steps:

1. Get the past client’s attention with an email.

2. Set up a time to talk by phone (I actually use Zoom Video)

3. Start the conversation by asking about them.

4. Really listen, don’t interrupt and start pitching.

5. When they ask you to tell them about your new service, start with stories.

6. If they show a lot of interest, either close or ask for the next meeting.

Marketing A Business – How To Market A Business On A Small Budget

Starting a business takes a huge amount of cash. The more you can save, the better. Here are some alternatives to help you create some buzz for your business on a budget.

Talk to Your community:

You do not have to have huge thoughts when it comes to marketing efforts. Think smaller.

Try sponsoring a little league team or a 7k charity walk. You can print book marks and leave them at your local library. Get your targeted customer and think about how and where they may spend their time.

Put A Group Together:

Collaborate with some people in a non-competitive way. The benefit with doing this is you can cross-promote. You can come together to bundle website links, coupons and share social media platforms. Cross-promoting put my business in position to expand to another consumer base.

Request Referrals:

Don’t be afraid to ask for consumer referrals. Most people say that they are willing to provide a referral if it is requested, but you may be surprised that so many business owners do not take the initiative to do it.

Offer coupons:

Although most start-ups are not in the position to give money away, this could be a way to get a little buzz going. In my opinion, it is better to make a 50% sale then make no sale. According to constant contact, research shows that people will go out of their way to use a coupon at 48%. In addition, coupons may create return visits. As an example, if you give a coupon to a consumer for a future discount, there is a huge chance they will be back.

Do some article marketing:

Article marketing is one of many ways to promote and create content for free. It takes some time to create articles, but If you understand how to craft an article and provide valuable content online, you can generate hundreds of thousands of people to your website annually without spending a dime.

In addition, some benefits of doing article marketing is the credibility you gain from your consumer base. When people develop a trust in what you have to offer they will be incredibility loyal to your business.

Create a You-tube channel:

It is free to create a you-tube channel. Similar to doing articles, you can create informative videos that can help build some traffic to your website and business. However, it is important that I tell you to avoid coming across as “salesperson”. The best approach to take when making articles or you-tube videos is to come from a place of help. Figure out the problems of your consumer base and inform them on how your business is the best solution to their problems.

Get Quick Payback With Cheap EDDM Marketing

Every business needs a marketing plan to be successful. An effective way to get a fast return on promotional marketing campaigns is Every Door Direct Mail, (EDDM), a U.S. postal service for local business that can benefit from targeted zip codes to every house or house and businesses right down to the individual carrier route. Compared to traditional direct mail has very low distribution costs. The cost is $0.183 for each piece. This is cost-effective marketing solution that generates fast sales to new and old customers. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.

There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to post offices of your choice.

With this EDDM marketing, you can mail directly to local residential customers in the address area of the card. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.

Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.

You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of your choice. Having your printing service do the mailing for you allows you to not pay sales tax as you are not taking possession of this printing.

This quick return marketing plan is best with local businesses such as take out and restaurants, realtors, dry cleaners, retail stores, auto dealerships, contractors and home services, medical professionals, health and beauty services – to name just a few business that can benefit from this promotion.

One very important tip is that this is not a one-time test to see if you can recover your cost in your first mailing. If you offer a valuable discount sale you should get your investment back in a short time. The best way to get high returns is by making your EDDM campaign a monthly mailing to keep you brand in front of people’s eyes so they remember your business.

Using this EDDM program is a great way to get a fast return on your promotional marketing campaigns. It can save you in mailing costs as well as saturate any area you want to concentrate sales. Whether you use full service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.

The Difference Between a Flyer and a Brochure

What is a Circular?

The leaflet is an unfolded paper which is used to bring the attention of people towards a particular idea, product, service or event. A poster puts across a message easily across to people. An announcement is printed in small sheets, but can be increased in size according to the requirement. Fly poster printing services print dodgers more often than not on one side, but it can also be on both sides.

They are distributed by people, especially employed for that purpose, to a passer-by in a trade show or a shopping complex, or somewhere similar. Bulletins can be also folded and kept in envelopes. For printing bills, any kind of printing ink can be used, but colorful blurbs are much in demand.

A notice usually is used for a very short time, so the paper used for the roster may not be very thick. Sometimes handouts are used for one-off events, but sometimes it is referred to again and again and for that the paper needs to be durable, especially for usage in a product spec sheet.

What is a Brochure?

A folder is pretty similar to a mailer but it always has printing on both sides. A throwaway has usually of one page; a copy contains multiple pages, with much more information. It can contain many pages, which are bound together.

The chief difference between Brochures and Flyers

Though compendiums and affiches are similar in nature, they have some basic differences which need to be taken into account, such as:

A listing is usually used for a temporary purpose like for a particular event, concert or club openings. Periodicals are used more than once.

A playbill is not very expensive, but tracts are expensive.

A catalogue gives the important information at a single glance. A broadside, on the other hand, provide more information. A person interested to know more about the company or event will pick up a literature for sure.

A commercial is simpler to print, as it contains little information, just the little bit of information which grabs the attention of the onlookers. But a journal is much more complicated to print because it has several panels, photos, and headlines. Sometimes even copywriters are used to create content for brochures, so it is a much more expensive proposition.

An ad is usually of a standard size, which is 8.5″ x 11″, made by printing services but a book can be of various sizes.

A proclamation is usually made of inexpensive paper, but a dissertation is made of heavy-weight paper, as it can be used a number of times.

Communication papers are distributed freely, but a written work is only distributed when an initial interest is shown for the particular product or service.

Declaration papers are often displayed in areas where there is a crowd of people gathered for a common interest, whereas in the case of custom brochures people seek them to get more information.

1. They are used for events with the help of online promotion printing.

2. They are also used for presentation handouts.

3. They are used for Business purposes.

4. They can be also used for real estate.

5. They can be used for spec sheets.

Treatises can be used for:

1. They can be used for corporate purposes.

2. They can also be used for making catalogues.

3. They can be used for School leaflets.

4. They are useful for travel purposes.

5. They can be used for manuals.

6. They are used for policy pamphlets.

Print remains an important tool for marketing purposes. Promulgations and papers are often not given enough importance but they’re a wonderful way to make your brand stand apart from the rest. You can communicate your information with the help of classified ads and publications to create the effect you want to. Playbills are distributed in huge numbers so that they reach a wider audience, whereas discourses reach a much smaller and selective audience.

They are different, but are considered important marketing tools without which a company will not be able to reach to the audience. Just by looking at a syllabus or a research you can glean important information which will help you to pick and choose between companies. A program or a thesis is a link between the company and the consumer. A tractate, with its color and printed material can capture attention, whereas the glossy printing helps hold the attention on the product with its detailed information.

KliqPrint is an award-winning online printing services provider in Minneapolis with indomitable commitment to customer values and printing quality for the past 40 years, we set your printing apart with our premium-quality printing and superior technology. High-end commercial Offset & Digital Printing from Direct Mails to Catalog Printing to Art Books, we deliver highest-quality print communications, reliably and consistently.

Why You Should Be Using Direct Mail

Yeah, I know the drill all too well. “I tried direct mail and it don’t work and it’s expensive.”

To be honest, I bombed and hit hard the first time I used direct mail too! It was ugly.

But I stayed with it and learned how to make it work from a select few pros in the industry. And it paid off in spades.

In this short article I’m going to give you some reasons why you should put direct mail to work in your business. If you don’t, you’re leaving money on the table.

In another article I’ll show you how to make it profitable. But for now, I’m suggesting that you to at least consider using direct mail to grow your business.

I believe that you’ll soon be surprised at how efficient and profitable direct mail really is.

Let’s get to it.

Some of the largest and most profitable companies use Direct Mail to sustain and grow their business. It’s true, Apple, AT&T, Wells Fargo, Pfizer and Wal-Mart and numerous business use direct mail to get fresh leads and increase their sales.

And in case you’re wondering, internet companies such as Google rely on this marketing channel to get businesses to advertise with them.

Sending out direct mail works like crazy for nearly any type of business… medical clinics, plumbers, auto repair shops, publishers, sales organizations… and nearly any other business you can think of. And it will work for your business too!

Here’s Just A Few Reasons To Use Direct Mail

First, you won’t find a more reliable and robust system to get your message out to your clients and prospects.

While there’s no perfect methodology, the US Postal Service is hard to beat.

The Postal Service delivers to 146 million households and business each day, six days a week. Sure, UPS and FedEx compete but UPS delivers only 8 million and FedEx less.

Rest assured, the Postal Service is NOT Going Away! So, you have extremely reliable system right at your fingertips to get the word out affordably.

According to DM News, a recent study showed that 98% of consumers get their mail from the mailbox the day it’s delivered, and 77% go through it immediately.

Now, think about YOUR email. Do you think it’s treated with as much urgency?

According the DMA Statistical Fact Book, 12 Billion (with a B) Catalogs were mailed last year. Do you really think catalog companies go to the trouble and expense to send out 12 BILLION catalogs if they weren’t successful?

What’s more is that this method of advertising in the US is expected to rise to over $48 Billion.

So, what this all adds up to is a dependable, economical and profitable system to sustain and grow your business.

Stay tuned. Next, I’ll be talking about how to make your mailing profitable.

The Benefits of Custom Boxes for Your Company

Custom boxes can play an important role for you if you are an uprising business. They can be used to showcase your business’ personality, show your base of clients what you are all about. They can also magnify your product; you can elaborate what your costumers are purchasing. This can be valuable to your business because people usually don’t buy products that they aren’t familiar with. They can prevent a dispute with your costumers because they are the safest way to transport goods. No customer wants to see his delivered product being damaged and I doubt that you want that as well. Spending a little extra on packaging can go a long way for you, save you from inconvenience and satisfy your costumers. Special packaging is a huge plus, and you shouldn’t even question whether you should start doing it.

It benefits the product

Spending slightly more on packaging can prevent damaging your product. Shipments can get messy, so if you are interested in keeping your clients you have to deliver quality products whenever they order. You are confident that your product is good, right? Show that through your custom boxes. Depicting quality through the packaging isn’t something new, and if you aren’t already doing it, you are late for the party. You can advertise both your company and your product, so spend some time designing a box that you are certain it shows your firm’s personality. Introduce it to your costumers and see how they respond. If they like it, keep using it. If they don’t then spend more time designing. Or hire a designer and take that weight off your shoulders. It’s important that your product’s quality is perfectly showcased on your packaging. Otherwise, you are just wasting your time.

It benefits your costumers

If your product is as good as you say it is, use the packaging to show that. Clients usually don’t like bland, simple packages and neither, should you? Don’t settle for less when you could have it all. Shipping your product using custom boxes costs just a little more money, practically you won’t even feel it. It benefits, however, you will. It shows your costumers that you care about your product just as much as they do. You will begin to feel the differences right away. Several simple adjustments can bring you closer to your consumers and can build you a long lasting relationship with them. Bringing in new consumers is important, but keeping your current group of clients is equally as important. So, spend that little extra cash on the packaging. Do not hesitate. If you show everyone that you care about your current client base more than your competitor, everyone will soon want to be part of your little business family.