Why You Should Be Using Direct Mail

Yeah, I know the drill all too well. “I tried direct mail and it don’t work and it’s expensive.”

To be honest, I bombed and hit hard the first time I used direct mail too! It was ugly.

But I stayed with it and learned how to make it work from a select few pros in the industry. And it paid off in spades.

In this short article I’m going to give you some reasons why you should put direct mail to work in your business. If you don’t, you’re leaving money on the table.

In another article I’ll show you how to make it profitable. But for now, I’m suggesting that you to at least consider using direct mail to grow your business.

I believe that you’ll soon be surprised at how efficient and profitable direct mail really is.

Let’s get to it.

Some of the largest and most profitable companies use Direct Mail to sustain and grow their business. It’s true, Apple, AT&T, Wells Fargo, Pfizer and Wal-Mart and numerous business use direct mail to get fresh leads and increase their sales.

And in case you’re wondering, internet companies such as Google rely on this marketing channel to get businesses to advertise with them.

Sending out direct mail works like crazy for nearly any type of business… medical clinics, plumbers, auto repair shops, publishers, sales organizations… and nearly any other business you can think of. And it will work for your business too!

Here’s Just A Few Reasons To Use Direct Mail

First, you won’t find a more reliable and robust system to get your message out to your clients and prospects.

While there’s no perfect methodology, the US Postal Service is hard to beat.

The Postal Service delivers to 146 million households and business each day, six days a week. Sure, UPS and FedEx compete but UPS delivers only 8 million and FedEx less.

Rest assured, the Postal Service is NOT Going Away! So, you have extremely reliable system right at your fingertips to get the word out affordably.

According to DM News, a recent study showed that 98% of consumers get their mail from the mailbox the day it’s delivered, and 77% go through it immediately.

Now, think about YOUR email. Do you think it’s treated with as much urgency?

According the DMA Statistical Fact Book, 12 Billion (with a B) Catalogs were mailed last year. Do you really think catalog companies go to the trouble and expense to send out 12 BILLION catalogs if they weren’t successful?

What’s more is that this method of advertising in the US is expected to rise to over $48 Billion.

So, what this all adds up to is a dependable, economical and profitable system to sustain and grow your business.

Stay tuned. Next, I’ll be talking about how to make your mailing profitable.

Reasons Why You’re Better Off With Removable Decals and Stickers

Decals and stickers are generally not reusable, which means you only get to apply them one time. I’ve seen some persons try to re-use decals, but the cost in time and energy attempting to reuse adhesive graphics is simply not worth it.

With that in mind, it’s simply a waste of time, and as they say, “Time is money.” However, if your stickers have removable acrylic adhesive, it’s not as complicated and messy as you might think it would be, if you have the right type of decal. Read on further to understand what I mean.

The Preference for Easy to Remove Decals and Stickers

Here are the top reasons why you are better off with removable decals and stickers:

1. Easy removal of artwork – or graphic design replacement or modification.

The utmost reason why one would seek a removable decal is for an obvious reason – easy removal. And this is not because of the intention to reuse the item. At least, that’s not usually the case. It depends on where and how you are going to stick your decal. You can stick them on walls, car windows, laptops, and etc. If you place them on walls, for instance, there will come a time that one would want to replace an old graphic with a new theme.

For example, you have a nature-themed wall; you posted wall decals of trees, animals, body of water, or the like, on your used-to-be empty wall space. And after some time, you want another theme, maybe a marvel superhero theme. You remove the old nature-themed graphics, and replace them with superhero wall stickers.

reusable and removable stickerFor personal use, decals and stickers are usually applied for fun. Car owners decorate their automobiles with stickers printed with cool graphics to enhance the look of their cars. This is the same with bicycle and motorcycle owners.

People may decide to change the graphic designs they want, thus replacing the stickers at the same time. This means that the longevity of their usage is based upon the owner’s choice. Taking that into consideration, it is only rational to go for removable decals and stickers.

For an indoor environment, wall decals can bring a boring wall to life. Removable decals come in handy not only because one might want to change the graphics in time, but because one would also want to preserve the integrity of the wall itself. It is very difficult to remove a permanent wall decal without tearing off the wall paint. The choice of opting for the removable type is predicated upon such consideration.

2. Easy repositioning.

You can easily reposition a removable decal if you are not satisfied with its initial placement. The thing to keep in mind is that these items are pressure-sensitive. The more pressure you apply upon installation, the more securely they adhere.If there is an intention to reposition the material, or you are unsure of your first choice of placement, only apply light pressure so it will be easier to remove and reposition.

3. Flexible Print advertising media.

Let’s say you have a store and you post a window decal that advertises promos on your selected items. Promos are often seasonal, so it’s likely you’ll replace them with new ones, when the time comes. Why would you opt for a permanent decal?

And it’s not only applicable on promos. In advertising, you don’t make one campaign and that’s it. You update your advertisement every now and then. Large signs, banners, or billboards advertising products and services are going to be replaced after a certain period of time. Advertising agencies always come up with fresh ideas, and they implement that by updating your ad campaigns from time to time.

Hence, if you are opting for sizable or large format stickers and decals, it only makes sense to go with the removable printed displays. When you decide to put up a new advertisement, you will have no trouble removing the old one.

4. Clean and not messy upon removal.

Sticker labels are commonly removable. Notice those labels on brand new furniture, appliances, or gadgets; you can normally take those off with ease. And you’ll rarely see glue residue on the items once you remove the labels. You know why? It is because the adhesive from a removable sticker comes off with it once you strip it off. This is optimal for the consumer.

I remember some time ago, when I bought sandals at a particular store, that they had placed the foot size labels on the top side of the sandal soles (the side you step on). When I removed the labels, sticky adhesive residues stayed on the surface. That was definitely not something one would want to step onto.

And it applies to all products out there. Nobody wants to have their new cellphone, new camera, or new appliance, mucked up with sticky adhesive.

5. The idea of reusing the decals and stickers.

In general, I really have no idea why some people would want to reuse decals. Why would you want to reuse these items? They are disposable items, especially if you think about having to deal with glue residues the moment you take them off. Once you replace them, chances are you’ll get rid of them, not reuse them.However, due to the fact that people are searching for information about reusing decals and stickers, let me give you my thoughts on this one.

Typically, vinyl stickers and decals are not reusable. With time, any type of decal with back-adhesive has the propensity to lose its adhesive property. Also put into consideration that the moment you remove it, it leaves an awfully undesirable adhesive residue. Given these facts, one cannot expect the material to be as sticky as it is supposed to be.

Think about this, if a decal has been stuck for months, or a year, would it make sense to still reuse the item? Remember, it loses its adhesiveness as time goes by, plus, it would be tougher to remove one that had been stuck for a long time. This concept doesn’t only apply to permanent decals. Removable type decals, after a year or two, are as tough to strip off as permanent decals.

And one more thing, forget about the adhesive feature because you won’t be able to reuse a sticker with tears upon removal. So, be sure you got it off right to begin with. But then again, even if you have successfully taken it off, it might already lose its adhesiveness. However, if it hasn’t been too long since you applied the removable sticker, the adhesive might not be completely lost and you could still reuse the sticker.

Nevertheless, if you really want reusable printed graphic displays similar to decals and stickers, you might want to check out static clings. They cling onto smooth surfaces even without an adhesive.

6. Get installation right if you fail the first time.

If you are into DIY (do-it-yourself), and you would rather install decals on your own, removable types come in handy when you fail to do the installation properly on your first attempt. Remember to prep the surface by cleaning it first. Make sure it is clear from dust, or any sort of dirt, and you let it dry. After that, you are good to go.

If you are not a pro in decal installation, you can either ask someone to do it for you or you buy a type of decal that suits your installation skills. Removable decals and stickers would be the perfect fit.

Conclusion

If you have a hard time peeling your stickers off, and you notice glue residue upon removal, what you have is a permanent sticker. Permanent stickers are difficult to peel off. The back adhesive remains stuck on the surface and won’t come off with the sticker unlike removable decals.

Removable decals and stickers are designed for specific applications. A buyer who purchases them already knows how and where to use them. The top reasons delineated above are predicated from the fact that these sorts of printed items could be removed with ease and without having to deal with messy adhesive residue.

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn’t what he thought he’d do with his life, but he says he knows too much now to do anything else!

The Amazing Power of Accountability

I found myself saying to Keith, “OK, I’ll go to the gym 3 times a week, starting on Friday.

And since that time, almost three weeks ago, I’ve gone eight times. I do a one-hour circuit using the gym’s weight machines.

I’m already feeling stronger, more energetic, and sleeping better.

Sounds easy, but I’ve been resisting exercising for more than a year and the closest I’ve gotten to the gym was in my thoughts.

What made the difference?

The promise I made to Keith, my co-coaching partner.

It’s amazing how being accountable to someone else can make all the difference in taking action.

Several times over the past couple of weeks it looked like a good idea to skip my workout for the day. I was tired, sore all over and the sofa was looking really inviting.

But the thought of saying to Keith, “I missed a session,” (with some lame excuse) reminded me of my promise and got me off my duff.

When you’re working at growing your business, there are things you just don’t want to do.

Your doubts, fears, and uncertainty of what you should do, how to make it work, and why it might be a futile effort, keep you from jumping in.

This can happen if you’re brand new in business or have been at it for decades

Often the most effective way to take action on some marketing activity you’ve been resisting is to make a promise to someone else.

By being accountable to another person until you can get over the resistance hump, you can catapult yourself into action and create tremendous forward momentum.

If you promise your spouse or a close friend that you’ll take an action it’s a lot easier to renege on your promise because you know they won’t call you on it!

Here are some thoughts on how to set up an “accountability system.”

1. Pair up with someone else and be accountable to each other. This is what I’m doing with Keith. We both need support in various areas of our lives and businesses so we make promises to take action and hold to our commitments.

2. Join a support/mastermind group. This is a group of perhaps four to six business owners. Be careful that this group doesn’t devolve into a “commiseration group.” The key is to make promises for action and hold each other accountable.

3. Hire a professional coach. When you’ve paid a coach to help you clarify your direction, create plans, and take action, you’re much more likely to move things forward. It can be the best investment in yourself and your business that you can make.

When you start with an accountability system, there are a few things to consider.

1. Focus on actions that build skills. I’ve done speaking and presentations throughout my career. When I started, I made the commitment to make my next talk better than the one before. I didn’t just go through the motions, instead, I became a great presenter.

2. Choose marketing activities you can do weekly. For me, this is writing a weekly eZine article. Whatever it is for you, perform that activity like clockwork. I’m now in my 22nd year of writing and now it comes naturally, with little effort.

3. Don’t make promises that are too big. This has been my pattern with exercise. A few years ago I joined a Cross-Fit gym and burned out in three months. It was just too hard and intense for me and my body was always in pain. Instead, you should…

4. Keep stretching yourself. If I’m lifting the same weights in six months as I am today, I’ll never build my strength. The key is to increase the difficulty of your promises incrementally. On the other hand…

5. Don’t make promises that are too small. If you promise to “make one outreach call per week,” you’ll never build enough skill and momentum to excel at it.

A client quoted Michelangelo to me last week:

“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”

Ultimately, making promises in your business and then getting support in sticking to those promises is the key to not only success, but to personal growth and fulfillment.

I recommend you set up your accountability system as soon as possible.

Today We Write Stories That You Can Take To The Bank

When was the last time you heard a good story? You know a story that left you filled with wonder, joy and a big ol’ smile on your face?

You were instantly pulled in, glued to the moment, and completely entertained.

It’s always a pleasure to be around folks who know how to tell a good story.

Storytelling has been around for centuries. Back in the early days of Christianity, Jesus told stories called parables to share advice, inspiration and helped spread “the word of God.”

My grandfather always told stories of his adventures during his younger days. One of my favorite teachers in elementary school always told great stories that made learning much more fun.

Stories Make Your Marketing Sing

Did you know, good story telling has a place at the marketing table as well? Yep. And it’s no surprise that great marketing and great story telling go hand in hand.

Boost your marketing by sharing stories about your product, company or any related item to the marketplace.

Great writers (and street wise sales people) are always great storytellers. And if you want to up your game as a successful marketer, then learn how to tell a good story.

Here’s why stories matter

First, stories boost your credibility. Think about it: before you can tell a good story, you need to know your stuff. You are instantly more believable when your expertise is highlighted in a story.

Trust. Credibility and trust go hand in hand. And when we hear a good story, we naturally make a connection to our own situations. This also cuts the timeframe for building rapport. And you already know about doing business with people that we like and trust.

Bust through sales resistance. We hate being sold to. But we like to listen (or read) a good story.

It’s beyond the scope of this article to show you how to write a good story. But know that it’s worth the skull sweat to learn how to write (or tell) a good story.

Google is your friend. Just search “how to write a good story.” Then, follow up on a few of the suggestions.

You can also check out a few good books on the subject. Examples are “How To Write A Damn Good Novel” by Jim Frey and “Man & His Myths” by Carl Jung.

Unless you live in a cave, you know at least a one or two good storytellers. The next time you’re around them, pay attention to how they structure their stories. Listen how they begin their tale. Listen to how they deliver the punchline.

Keep a diary on your daily happenings. At the end of the day, write down the good, bad, ugly things going on in your life.

According to master copywriter and storyteller John Carlton, “In fact, it’s the “set up” part of telling a story that trips most people up. Consider the classic “two ducks walk into a bar” joke storyline. Is it important that it’s a bar and not a library? Sometimes. But it’s almost NEVER relevant what kind of bar it is, what town it’s in, who else is in the bar, what time of day it is, what the weather is, etc.

Two ducks walk into a bar. That’s enough. Move on to the next act – the interaction with the bartender. Act Three is the punchline.”

And another great resource it to check Carlton’s blog to learn more. Invaluable stuff there!

The idea is to learn the basics and move to the action… where you begin writing your own stories. Try this out on your next marketing piece and test the results. It may take a few times to get it all nailed down but I’m certain you see good results.

Marketing A Business – How To Market A Business On A Small Budget

Starting a business takes a huge amount of cash. The more you can save, the better. Here are some alternatives to help you create some buzz for your business on a budget.

Talk to Your community:

You do not have to have huge thoughts when it comes to marketing efforts. Think smaller.

Try sponsoring a little league team or a 7k charity walk. You can print book marks and leave them at your local library. Get your targeted customer and think about how and where they may spend their time.

Put A Group Together:

Collaborate with some people in a non-competitive way. The benefit with doing this is you can cross-promote. You can come together to bundle website links, coupons and share social media platforms. Cross-promoting put my business in position to expand to another consumer base.

Request Referrals:

Don’t be afraid to ask for consumer referrals. Most people say that they are willing to provide a referral if it is requested, but you may be surprised that so many business owners do not take the initiative to do it.

Offer coupons:

Although most start-ups are not in the position to give money away, this could be a way to get a little buzz going. In my opinion, it is better to make a 50% sale then make no sale. According to constant contact, research shows that people will go out of their way to use a coupon at 48%. In addition, coupons may create return visits. As an example, if you give a coupon to a consumer for a future discount, there is a huge chance they will be back.

Do some article marketing:

Article marketing is one of many ways to promote and create content for free. It takes some time to create articles, but If you understand how to craft an article and provide valuable content online, you can generate hundreds of thousands of people to your website annually without spending a dime.

In addition, some benefits of doing article marketing is the credibility you gain from your consumer base. When people develop a trust in what you have to offer they will be incredibility loyal to your business.

Create a You-tube channel:

It is free to create a you-tube channel. Similar to doing articles, you can create informative videos that can help build some traffic to your website and business. However, it is important that I tell you to avoid coming across as “salesperson”. The best approach to take when making articles or you-tube videos is to come from a place of help. Figure out the problems of your consumer base and inform them on how your business is the best solution to their problems.

The Long Lost Art of Being Discovered

One of the most of

fascinating Hollywood legends is the discovery of film actress Lana Turner at the soda fountain in Schwab’s drug store in Hollywood, by director Mervyn Le Roy in 1936.

Wikipedia tells a different story, saying that Turner was discovered by The Hollywood Reporter publisher, William Wilkerson, not at Schwab’s, but at the Top Hat Café.

Nevertheless, this legendary story gave rise to the American myth that “anybody can be discovered, anyone can be successful because of a stroke of luck and the right connections.”

However, Turner’s online biography states: “She wasn’t found at a drugstore counter like some would have you believe, but that legend persists. She pounded the pavement as other would-be actresses have done, are doing, and will continue to do in search of movie roles.”

She wasn’t even born with the name Lana Turner; her given name was Julia Jean Mildred Francis Turner (try putting that on a movie poster).

Turner, one of the greatest Hollywood beauties, had a film career that spanned 48 years.

Why all this interest in Lana, Turner?

I think it’s the confluence of the Academy Awards show on Sunday night and a meeting I had with a client last week.

At the Oscars, I was inspired by the hard work and dedication of the many nominees who had worked, sometimes for decades, before being recognized for their excellence.

My client, who is a brilliant consultant with many professional credentials and accolades, also inspires me. She is smart, committed, and hard working.

But I think she might be working a little too hard on hoping to be discovered by the right person.

For her, this means making connections with influential people who ­- she hopes – will refer her to new clients.

It’s wonderful to be referred by others who are more established, successful, and visible. And this approach to marketing can sometimes work when played as a long game.

But if you put most of your attention on these hoped-for referrals, you may not spend enough time connecting directly with prospective clients right now.

Pounding the pavement is certainly not romantic, but it’s infinitely more practical.

Advice to my client:

Keep an eye out for long-term referral partners, but put most of your effort into connecting with, speaking to, and meeting with those who can buy your professional services today.

Cheers, Robert

P.S. This is a paraphrase of a quote by Lana Turner:

“If you don’t approach clients, you’re called aloof, if you do, you’re a hustler. If you don’t talk, you’re dumb. If you do talk you’re aggressive. Pardon me while I update my website.”

Fighting Truthiness and Hype in Marketing

In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, “truthiness.”

Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts.

Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions. – Wikipedia

We know that truthiness is rampant in politics.

But it’s also rampant in marketing.

Many of us think that marketing is mostly truthiness, not real truth in any way, shape or form.

We expect hype and exaggeration, if not downright deception, when it comes to promoting products and services.

Because of this, many of us become almost immune to the majority of marketing messages.

We assume that whatever someone says about their business, product, or service must be a form of truthiness, a veiled lie that hides the real facts.

So, as an independent professional wanting to attract more clients, you are faced with a real dilemma.

You are puzzled about how you can persuasively communicate the value of your professional services given that most prospective clients will doubt almost everything you say.

Because of this, I’ve noticed that many independent professionals shy away from marketing completely.

While others chose to go to the truthiness dark side, hoping an excess of hype will carry the day.

A recent email promotion I received contained a number of over-the-top marketing promises about an online marketing program:

“You will witness a revolutionary new technology being released that will allow you as a small business owner (regardless of skill level or experience level) to… generate as many new clients as you can possibly handle.”

Would you believe that? No, it’s truthiness and hype incarnate!

And anyone who does believe it is likely a naïve, gullible person looking for miracles with little work on their part.

So how can you eschew truthiness and still market your professional services effectively?

That, as they say, is the million-dollar question!

Well, the opposite of truthiness is honesty.

And yes, it is possible to communicate the value of your services truthfully, honestly, and with integrity.

But to do that you need to watch out for certain things that can become a slippery slope in your marketing.

Truthiness Insight #1

You must realize that what you feel about something is not the same as facts about something.

“I feel that my consulting services dramatically increase my clients’ productivity.”

OK, that’s nice, but by what objective measure are you determining the actual effectiveness of your professional services?

How about doing some measuring instead, such as before and after metrics?

When you have actual proof of what happens before and after, your credibility increases, as does your own confidence in your services.

The best marketing outlines real benefits and advantages based on facts, not hope.

Truthiness Insight #2

It’s not unusual to see client testimonials about how great it was to work with someone.

That’s nice and it’s certainly positive, but it’s not as powerful as reports of real changes.

“I lost 20 pounds in four months working with Ralph on both my diet and exercise program. He really supported me during the challenging times and helped me develop positive new habits that have stuck with me for the past year.”

This certainly trumps something like: “Ralph is a wonderful health coach who I trust with my life. You should definitely consider working with him.”

We often hear about the importance of getting testimonials. However, better to focus on getting solid results for your clients and then getting the testimonials will be easy.

Truthiness Insight #3

When you always speak in superlatives about your services, you again undermine your credibility.

Remember, people are skeptical and understandably so. So many promises made by marketers end in disappointment.

Better to actually talk about some of the drawbacks of your services than paint a completely unrealistic picture of “success without effort.”

I make it a point of telling all my prospective clients that if they engage me it will take a lot of work on their part to get out there and attract new clients.

They appreciate that I’m realistic and don’t sugarcoat things.

But believe me, in the past I’ve been less than realistic and it hasn’t turned out well for me!

We need to turn off the hype and get real. When we do, we tend to build more trust and confidence with our clients.

Truthiness Insight #4

We live in a sound-bite world.

Sound bites are important, as they are effective at getting attention and interest for our services.

But is there depth beyond the sound-bite? If not, you’re going to come across as shallow and insubstantial.

I once attended a public speaking course that stated: “You should know 30 times more than what you say in your presentation.”

That’s what real professionalism is about: deep knowledge, understanding, and experience in your field.

As they say, “If you can’t dazzle them with brilliance, baffle them with bullshit.”

This is the motto of the truthiness practitioner and ultimately won’t bode well for your long-term success.

Truthiness Insight #5

One of the hallmarks of truthiness and hype is ever-changing marketing messages.

You think, “Heck, if one message isn’t working, I’ll try another until something sticks.” But you pay little attention to the validity and authenticity of the message.

A message that is clever, catchy, or over-the-top may get attention, but undermine your professional image.

Your message needs to be interesting and believable.

It should make people think, not insult their intelligence.

Take some serious time to work on your marketing messages. Run them past your current clients and get their reaction.

Others will notice truthiness and hype before you do.

But you’ll know you’re on track if they say, “yes, that really hits the nail on the head; that’s the reason I decided to work with you.”

Start banishing truthiness and hype from your marketing.

Not only will you build trust with your clients, you’ll start to attract more of the right clients, clients who are looking for a professional who walks their talk.

The Benefits of Custom Boxes for Your Company

Custom boxes can play an important role for you if you are an uprising business. They can be used to showcase your business’ personality, show your base of clients what you are all about. They can also magnify your product; you can elaborate what your costumers are purchasing. This can be valuable to your business because people usually don’t buy products that they aren’t familiar with. They can prevent a dispute with your costumers because they are the safest way to transport goods. No customer wants to see his delivered product being damaged and I doubt that you want that as well. Spending a little extra on packaging can go a long way for you, save you from inconvenience and satisfy your costumers. Special packaging is a huge plus, and you shouldn’t even question whether you should start doing it.

It benefits the product

Spending slightly more on packaging can prevent damaging your product. Shipments can get messy, so if you are interested in keeping your clients you have to deliver quality products whenever they order. You are confident that your product is good, right? Show that through your custom boxes. Depicting quality through the packaging isn’t something new, and if you aren’t already doing it, you are late for the party. You can advertise both your company and your product, so spend some time designing a box that you are certain it shows your firm’s personality. Introduce it to your costumers and see how they respond. If they like it, keep using it. If they don’t then spend more time designing. Or hire a designer and take that weight off your shoulders. It’s important that your product’s quality is perfectly showcased on your packaging. Otherwise, you are just wasting your time.

It benefits your costumers

If your product is as good as you say it is, use the packaging to show that. Clients usually don’t like bland, simple packages and neither, should you? Don’t settle for less when you could have it all. Shipping your product using custom boxes costs just a little more money, practically you won’t even feel it. It benefits, however, you will. It shows your costumers that you care about your product just as much as they do. You will begin to feel the differences right away. Several simple adjustments can bring you closer to your consumers and can build you a long lasting relationship with them. Bringing in new consumers is important, but keeping your current group of clients is equally as important. So, spend that little extra cash on the packaging. Do not hesitate. If you show everyone that you care about your current client base more than your competitor, everyone will soon want to be part of your little business family.

Bringing Your Sales Potential To Far Greater Heights

If we pushed hard enough to actually reach, sustain and pull into a far higher level – we might actually find that our perception and vision for our lives changes significantly.

It’s almost as if we do not care that our lives and worlds as a whole completely and totally rely on good manners and just having a good heart – though our minds in general aren’t too bad whatsoever.

I am not talking about making reality and this world better through our products, goods and services – but it can certainly help to twist and shift our minds and personal close up lives into a very obviously different direction in general.

If we really truly want to change and that desire and deeply seated want to become the best of ourselves very soon and over time, then we merely need to focus and enhance our mental image of what we truly want out of this life – and for far too many people this simply gets lost in the hustle and bustle of what intense emotion and very narrow but raw buying decisions means for us all.

Few can say why they make the thought noises that they do, or even the buying actions that leave them breathless in very curiously different ways.

Nothing gets worst – nor even better, than to say that we have what we own in our lives, only because mass media influence got to us, and mistakes happened which led us to buy certain things.

That will lead us certainly into madness and sadness of a very different variety, and a lot of the world won’t like or enjoy where we are headed and why things feel the way that they do in general.

It is a general vision and perceptual change overall that we must sustain higher level of vision based goals in order to push and pull into ourselves deeper.

That might actually produce goals that are incredibly and intensely better and deeper than what we have ever fully and technically reached for – so we have to focus very curiously and ravenously deeper, but it’s not about depth at this point.

We have to accept that our money based decisions come from something far simpler and more subtler, but still psychological and default kind of regular – almost plain and bland, which is not a bad thing.

The bottom line is that if you aren’t sold by this very sentence on this very idea of growth and personal discovery – I just have one more thing to state to you.

Get Quick Payback With Cheap EDDM Marketing

Every business needs a marketing plan to be successful. An effective way to get a fast return on promotional marketing campaigns is Every Door Direct Mail, (EDDM), a U.S. postal service for local business that can benefit from targeted zip codes to every house or house and businesses right down to the individual carrier route. Compared to traditional direct mail has very low distribution costs. The cost is $0.183 for each piece. This is cost-effective marketing solution that generates fast sales to new and old customers. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.

There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to post offices of your choice.

With this EDDM marketing, you can mail directly to local residential customers in the address area of the card. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.

Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.

You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of your choice. Having your printing service do the mailing for you allows you to not pay sales tax as you are not taking possession of this printing.

This quick return marketing plan is best with local businesses such as take out and restaurants, realtors, dry cleaners, retail stores, auto dealerships, contractors and home services, medical professionals, health and beauty services – to name just a few business that can benefit from this promotion.

One very important tip is that this is not a one-time test to see if you can recover your cost in your first mailing. If you offer a valuable discount sale you should get your investment back in a short time. The best way to get high returns is by making your EDDM campaign a monthly mailing to keep you brand in front of people’s eyes so they remember your business.

Using this EDDM program is a great way to get a fast return on your promotional marketing campaigns. It can save you in mailing costs as well as saturate any area you want to concentrate sales. Whether you use full service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.