The Long Lost Art of Being Discovered

One of the most of

fascinating Hollywood legends is the discovery of film actress Lana Turner at the soda fountain in Schwab’s drug store in Hollywood, by director Mervyn Le Roy in 1936.

Wikipedia tells a different story, saying that Turner was discovered by The Hollywood Reporter publisher, William Wilkerson, not at Schwab’s, but at the Top Hat Café.

Nevertheless, this legendary story gave rise to the American myth that “anybody can be discovered, anyone can be successful because of a stroke of luck and the right connections.”

However, Turner’s online biography states: “She wasn’t found at a drugstore counter like some would have you believe, but that legend persists. She pounded the pavement as other would-be actresses have done, are doing, and will continue to do in search of movie roles.”

She wasn’t even born with the name Lana Turner; her given name was Julia Jean Mildred Francis Turner (try putting that on a movie poster).

Turner, one of the greatest Hollywood beauties, had a film career that spanned 48 years.

Why all this interest in Lana, Turner?

I think it’s the confluence of the Academy Awards show on Sunday night and a meeting I had with a client last week.

At the Oscars, I was inspired by the hard work and dedication of the many nominees who had worked, sometimes for decades, before being recognized for their excellence.

My client, who is a brilliant consultant with many professional credentials and accolades, also inspires me. She is smart, committed, and hard working.

But I think she might be working a little too hard on hoping to be discovered by the right person.

For her, this means making connections with influential people who ­- she hopes – will refer her to new clients.

It’s wonderful to be referred by others who are more established, successful, and visible. And this approach to marketing can sometimes work when played as a long game.

But if you put most of your attention on these hoped-for referrals, you may not spend enough time connecting directly with prospective clients right now.

Pounding the pavement is certainly not romantic, but it’s infinitely more practical.

Advice to my client:

Keep an eye out for long-term referral partners, but put most of your effort into connecting with, speaking to, and meeting with those who can buy your professional services today.

Cheers, Robert

P.S. This is a paraphrase of a quote by Lana Turner:

“If you don’t approach clients, you’re called aloof, if you do, you’re a hustler. If you don’t talk, you’re dumb. If you do talk you’re aggressive. Pardon me while I update my website.”

Get Quick Payback With Cheap EDDM Marketing

Every business needs a marketing plan to be successful. An effective way to get a fast return on promotional marketing campaigns is Every Door Direct Mail, (EDDM), a U.S. postal service for local business that can benefit from targeted zip codes to every house or house and businesses right down to the individual carrier route. Compared to traditional direct mail has very low distribution costs. The cost is $0.183 for each piece. This is cost-effective marketing solution that generates fast sales to new and old customers. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.

There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to post offices of your choice.

With this EDDM marketing, you can mail directly to local residential customers in the address area of the card. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.

Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.

You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of your choice. Having your printing service do the mailing for you allows you to not pay sales tax as you are not taking possession of this printing.

This quick return marketing plan is best with local businesses such as take out and restaurants, realtors, dry cleaners, retail stores, auto dealerships, contractors and home services, medical professionals, health and beauty services – to name just a few business that can benefit from this promotion.

One very important tip is that this is not a one-time test to see if you can recover your cost in your first mailing. If you offer a valuable discount sale you should get your investment back in a short time. The best way to get high returns is by making your EDDM campaign a monthly mailing to keep you brand in front of people’s eyes so they remember your business.

Using this EDDM program is a great way to get a fast return on your promotional marketing campaigns. It can save you in mailing costs as well as saturate any area you want to concentrate sales. Whether you use full service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.

The Difference Between a Flyer and a Brochure

What is a Circular?

The leaflet is an unfolded paper which is used to bring the attention of people towards a particular idea, product, service or event. A poster puts across a message easily across to people. An announcement is printed in small sheets, but can be increased in size according to the requirement. Fly poster printing services print dodgers more often than not on one side, but it can also be on both sides.

They are distributed by people, especially employed for that purpose, to a passer-by in a trade show or a shopping complex, or somewhere similar. Bulletins can be also folded and kept in envelopes. For printing bills, any kind of printing ink can be used, but colorful blurbs are much in demand.

A notice usually is used for a very short time, so the paper used for the roster may not be very thick. Sometimes handouts are used for one-off events, but sometimes it is referred to again and again and for that the paper needs to be durable, especially for usage in a product spec sheet.

What is a Brochure?

A folder is pretty similar to a mailer but it always has printing on both sides. A throwaway has usually of one page; a copy contains multiple pages, with much more information. It can contain many pages, which are bound together.

The chief difference between Brochures and Flyers

Though compendiums and affiches are similar in nature, they have some basic differences which need to be taken into account, such as:

A listing is usually used for a temporary purpose like for a particular event, concert or club openings. Periodicals are used more than once.

A playbill is not very expensive, but tracts are expensive.

A catalogue gives the important information at a single glance. A broadside, on the other hand, provide more information. A person interested to know more about the company or event will pick up a literature for sure.

A commercial is simpler to print, as it contains little information, just the little bit of information which grabs the attention of the onlookers. But a journal is much more complicated to print because it has several panels, photos, and headlines. Sometimes even copywriters are used to create content for brochures, so it is a much more expensive proposition.

An ad is usually of a standard size, which is 8.5″ x 11″, made by printing services but a book can be of various sizes.

A proclamation is usually made of inexpensive paper, but a dissertation is made of heavy-weight paper, as it can be used a number of times.

Communication papers are distributed freely, but a written work is only distributed when an initial interest is shown for the particular product or service.

Declaration papers are often displayed in areas where there is a crowd of people gathered for a common interest, whereas in the case of custom brochures people seek them to get more information.

1. They are used for events with the help of online promotion printing.

2. They are also used for presentation handouts.

3. They are used for Business purposes.

4. They can be also used for real estate.

5. They can be used for spec sheets.

Treatises can be used for:

1. They can be used for corporate purposes.

2. They can also be used for making catalogues.

3. They can be used for School leaflets.

4. They are useful for travel purposes.

5. They can be used for manuals.

6. They are used for policy pamphlets.

Print remains an important tool for marketing purposes. Promulgations and papers are often not given enough importance but they’re a wonderful way to make your brand stand apart from the rest. You can communicate your information with the help of classified ads and publications to create the effect you want to. Playbills are distributed in huge numbers so that they reach a wider audience, whereas discourses reach a much smaller and selective audience.

They are different, but are considered important marketing tools without which a company will not be able to reach to the audience. Just by looking at a syllabus or a research you can glean important information which will help you to pick and choose between companies. A program or a thesis is a link between the company and the consumer. A tractate, with its color and printed material can capture attention, whereas the glossy printing helps hold the attention on the product with its detailed information.

KliqPrint is an award-winning online printing services provider in Minneapolis with indomitable commitment to customer values and printing quality for the past 40 years, we set your printing apart with our premium-quality printing and superior technology. High-end commercial Offset & Digital Printing from Direct Mails to Catalog Printing to Art Books, we deliver highest-quality print communications, reliably and consistently.