The Amazing Power of Accountability

I found myself saying to Keith, “OK, I’ll go to the gym 3 times a week, starting on Friday.

And since that time, almost three weeks ago, I’ve gone eight times. I do a one-hour circuit using the gym’s weight machines.

I’m already feeling stronger, more energetic, and sleeping better.

Sounds easy, but I’ve been resisting exercising for more than a year and the closest I’ve gotten to the gym was in my thoughts.

What made the difference?

The promise I made to Keith, my co-coaching partner.

It’s amazing how being accountable to someone else can make all the difference in taking action.

Several times over the past couple of weeks it looked like a good idea to skip my workout for the day. I was tired, sore all over and the sofa was looking really inviting.

But the thought of saying to Keith, “I missed a session,” (with some lame excuse) reminded me of my promise and got me off my duff.

When you’re working at growing your business, there are things you just don’t want to do.

Your doubts, fears, and uncertainty of what you should do, how to make it work, and why it might be a futile effort, keep you from jumping in.

This can happen if you’re brand new in business or have been at it for decades

Often the most effective way to take action on some marketing activity you’ve been resisting is to make a promise to someone else.

By being accountable to another person until you can get over the resistance hump, you can catapult yourself into action and create tremendous forward momentum.

If you promise your spouse or a close friend that you’ll take an action it’s a lot easier to renege on your promise because you know they won’t call you on it!

Here are some thoughts on how to set up an “accountability system.”

1. Pair up with someone else and be accountable to each other. This is what I’m doing with Keith. We both need support in various areas of our lives and businesses so we make promises to take action and hold to our commitments.

2. Join a support/mastermind group. This is a group of perhaps four to six business owners. Be careful that this group doesn’t devolve into a “commiseration group.” The key is to make promises for action and hold each other accountable.

3. Hire a professional coach. When you’ve paid a coach to help you clarify your direction, create plans, and take action, you’re much more likely to move things forward. It can be the best investment in yourself and your business that you can make.

When you start with an accountability system, there are a few things to consider.

1. Focus on actions that build skills. I’ve done speaking and presentations throughout my career. When I started, I made the commitment to make my next talk better than the one before. I didn’t just go through the motions, instead, I became a great presenter.

2. Choose marketing activities you can do weekly. For me, this is writing a weekly eZine article. Whatever it is for you, perform that activity like clockwork. I’m now in my 22nd year of writing and now it comes naturally, with little effort.

3. Don’t make promises that are too big. This has been my pattern with exercise. A few years ago I joined a Cross-Fit gym and burned out in three months. It was just too hard and intense for me and my body was always in pain. Instead, you should…

4. Keep stretching yourself. If I’m lifting the same weights in six months as I am today, I’ll never build my strength. The key is to increase the difficulty of your promises incrementally. On the other hand…

5. Don’t make promises that are too small. If you promise to “make one outreach call per week,” you’ll never build enough skill and momentum to excel at it.

A client quoted Michelangelo to me last week:

“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”

Ultimately, making promises in your business and then getting support in sticking to those promises is the key to not only success, but to personal growth and fulfillment.

I recommend you set up your accountability system as soon as possible.

The Benefits of Custom Boxes for Your Company

Custom boxes can play an important role for you if you are an uprising business. They can be used to showcase your business’ personality, show your base of clients what you are all about. They can also magnify your product; you can elaborate what your costumers are purchasing. This can be valuable to your business because people usually don’t buy products that they aren’t familiar with. They can prevent a dispute with your costumers because they are the safest way to transport goods. No customer wants to see his delivered product being damaged and I doubt that you want that as well. Spending a little extra on packaging can go a long way for you, save you from inconvenience and satisfy your costumers. Special packaging is a huge plus, and you shouldn’t even question whether you should start doing it.

It benefits the product

Spending slightly more on packaging can prevent damaging your product. Shipments can get messy, so if you are interested in keeping your clients you have to deliver quality products whenever they order. You are confident that your product is good, right? Show that through your custom boxes. Depicting quality through the packaging isn’t something new, and if you aren’t already doing it, you are late for the party. You can advertise both your company and your product, so spend some time designing a box that you are certain it shows your firm’s personality. Introduce it to your costumers and see how they respond. If they like it, keep using it. If they don’t then spend more time designing. Or hire a designer and take that weight off your shoulders. It’s important that your product’s quality is perfectly showcased on your packaging. Otherwise, you are just wasting your time.

It benefits your costumers

If your product is as good as you say it is, use the packaging to show that. Clients usually don’t like bland, simple packages and neither, should you? Don’t settle for less when you could have it all. Shipping your product using custom boxes costs just a little more money, practically you won’t even feel it. It benefits, however, you will. It shows your costumers that you care about your product just as much as they do. You will begin to feel the differences right away. Several simple adjustments can bring you closer to your consumers and can build you a long lasting relationship with them. Bringing in new consumers is important, but keeping your current group of clients is equally as important. So, spend that little extra cash on the packaging. Do not hesitate. If you show everyone that you care about your current client base more than your competitor, everyone will soon want to be part of your little business family.

Trust Marketing for Small Businesses

If you are a person who is looking to have some great tips for your small budget business then you are in for some great luck as you can find some of the most trusted as well as proven small budget tips for marketing your business here. These ideas can surely make up the difference for you that you might have not even imagined before. They are given as follows:

Pay Attention to Content

This is something which is almost very obvious now. It is because if you pay attention to have some really awesome content then you will surely attract a lot of prospects that will eventually give you true sales. Thus, make sure that you have quality based content which is actually helpful to know about you or your product / service being offered.

Make Videos

Many people might not pay enough attention to it but the fact is that people are more attracted to buy a service or product when it has some great instructional videos for use or those that show the product or service clearly. Thus, make sure you spend some amount clearly on this aspect to make people have faith in you and build a trusted relationship.

Get Those Promos

Getting real advertisement promos can be quite out of budget but there is still good news because there are many places on social media where these ads and their posting are free through some promotions and deals. So make sure you don’t miss out any chance on these as they are available quite often to get you the best marketing.

Remember Reddit

Redddit is a very smart way to go with marketing because Reddit can help all people to brush up any marketing skills that have been applied. Reddit makes use of these skills to utilize them in the best possible way so make sure you don’t forget this place for marketing at all.

Get into Networking

This is the best way to stay updated and keep people updated about your business too. Thus, make sure that you are truly active and available on almost all social media platforms for people to know about your business and get their queries answered as well too.

The above specified marketing tips for small businesses will surely prove to you their credibility in the least amount of time, so get started to get benefiting from them right now!